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Topic

An essential guide to UX measurement
Topic | UX measurement

An essential guide to UX measurement

Voluptate nulla amet ad commodo veniam consequat. Id dolore mollit except...
Jane Cooper 6 min read
An essential guide to UX measurement
Topic

An essential guide to UX measurement

User experience (UX) is now widely recognized as being essential to business...
Jane Cooper 1 min read
An essential guide to UX measurement
Topic

An essential guide to UX measurement

User experience (UX) is now widely recognized as being essential to business...
Jane Cooper 1 min read
An essential guide to UX measurement
Topic

An essential guide to UX measurement

User experience (UX) is now widely recognized as being essential to business...
Jane Cooper 1 min read

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    © Goodwrx 2023

      Nathan Armogan
      Co-Founder & CEO

      Formally:

      • GM, Paris Las Vegas
      • GM, Bally’s Las Vegas
      • GM, Planet Hollywood Resort & Casino

      About Nathan:

      Husband. Father. Eternal Optimist. Nathan has nearly two decades of experience working in the Leisure, Hospitality and Gaming industries. A recovering analytics junkie and former Las Vegas Strip Resorts GM, who has had the distinct pleasure of working alongside and learning from thousands of world class frontline hospitality employees.

        Laimis Gubista
        Co-Founder
        Non-Managing

        Currently:

        • Director of Analytics, Caesars Entertainment

        Formally:

        • CEO, Vixeka Software Solutions Inc
        • Founder & CEO, Ping Sharp Inc

        About Laimis:

        Analytics and tech professional with a passion for creating software that improves people’s lives. Laimis spent the last decade in hospitality, gaming, and leisure industry working for startups and Fortune 500 companies. At Caesars Entertainment he leads a team of corporate analysts supporting $3B VIP Casino Marketing organization across more than 50 domestic Caesars’ properties. Laimis holds MBA and MS in Hotel Administration degrees from UNLV. He resides in Las Vegas with his wife and three children.

          Ivan Ignatyev
          Co-Founder & CTO

          Formally:

          • CTO, Vixeka Software Solutions Inc
          • Head of Software Development, GeoComply

          About Ivan:

          Ivan has over 20 years of software development experience across multiple industries, including fintech, healthtech and the leisure and hospitality industries. He has led the development of numerous software platforms for both large and small enterprises. He is especially passionate about technology that improve the quality of people’s lives.

            Michael Crome
            Strategic Advisor

            Currently:

            • Chief Financial Officer, Las Vegas Raiders

            Formally:

            • VP of Finance, Pinnacle Entertainment
            • VP of Finance, Caesars Entertainment

            About Michael:

            Finance and analytics professional with a penchant for running marathons and other long distance events. Loves building realistic (sometimes called conservative) financial models. Over 15 years in the hospitality industry.  Michael resides in Las Vegas with his wife and daughter.

              Mark Frissora
              Co-Founder & Investor

              Formally:

              • CEO & President, Caesars Entertainment
              • CEO & Chairman, Hertz
              • CEO & Chairman, Tenneco

              About Mark:

              Mark P. Frissora was the Chief Executive Officer and President of Caesars Entertainment. Mr. Frissora has 42 years of business experience spanning all levels of managerial and functional roles. He joined Caesars in February 2015 and previously served from 2000-2014 as Chairman and CEO of two Fortune 500 companies, Hertz Global Holdings and Tenneco, Inc.

              Mark has a 20-year track record of consistently generating stakeholder/shareholder value at highly leveraged companies in both private equity and public markets. Over the 65 quarters these three Fortune 500 companies were public, expectations were met or exceeded over 92% of the time through two significant recessions. He led two of these companies through successful IPOs and Caesars out of bankruptcy and through a reemergence listing on NASDAQ in 2017.

              Frissora was Chairman and CEO at Tenneco from November 1999 to July 2006. During his tenure, Tenneco’s shareholder value more than tripled and revenue rose 39%. Additionally, Tenneco earned two top Automotive Industry shareholder awards for delivering the highest one-year and three-year shareholder returns of any automotive supplier.

              While at Hertz, Frissora served as Chairman and CEO from July 2006 through September 2014. During this time, shareholders received a 3.6 times return on their shares held from the time the company went public in November 2006 through his departure in September 2014. Additionally, a special dividend was paid to shareholders of $1.32 per share after the launching of the IPO in November 2006.

              As President and CEO of Caesars Entertainment, he drove performance by strengthening a culture focused on customer-centricity, diversity and employee engagement. From 2015 to Q2 2019, Mark led initiatives which increased EBITDA $812M or 55% on a same-store basis and EBITDA margins increased 930 bps from 18.4% to 27.6%. Furthermore, $12.5B of value was created from the pre- to post-bankruptcy time period (from 12/31/2014 to 10/6/2017).

              Mr. Frissora currently serves as Chairman of Arencibia Associates Inc. The company specializes in gas purification system design and recovery technology. He previously served on the Board of Directors of Caesars Entertainment Corporation and Aptiv (formerly Delphi). At Aptiv, he served on the Nomination and Governance Committee and was Chairman of the Compensation and Human Resources Committee. Additionally, he previously served on the Boards of Walgreens Boots Alliance, FMC Corporation, and NCR Corporation. While at Walgreens, he was Chairman of the Finance Committee for 6 years and also served on the Audit Committee. Additionally, while on the board of NCR, he was Chairman of the Compensation Committee.

              Mark holds a B.A. degree from The Ohio State University and has completed executive development programs at both Babson College and the Thunderbird International School of Management.

                Les Ottolenghi
                Technology Strategy
                Advisor

                Currently:

                • Chief Information & Technology Officer, Stride Inc

                Formally:

                • Chief Information Officer, Caesars Entertainment
                • Global CIO & Chief Innovation Officer, Las Vegas Sands Corp
                • Founder, CIO & CTO, Plat4m

                About Les:

                Les Ottolenghi is a Fortune 500 Senior Technology & Cybersecurity executive with over 25 years of leadership experience in large publicly held education, travel, and hospitality enterprises. Les’ career reflects a demonstrated track record in leading successful large-scale digital transformations, protecting tens of billions of dollars in assets through cybersecurity and data privacy initiatives, and leveraging technology to reduce operational and capital expenditures by hundreds of millions of dollars. He also brings governance experience through his work with corporate boards, including audit, compliance, and risk. Additionally, he is the recipient of several awards for business and digital transformation, including Constellation’s Business Transformation150, Evanta’s Breakaway Leadership Awards for Impact and Influence, IDG Communication’s CIO 100 Award, and Greenspun; Cox Media’s Top Tech Executive for Hospitality & Gaming.

                  Jan Jones Blackhurst
                  Strategic Advisor

                  Currently:

                  • Board Member, Caesars Entertainment
                  • Executive Director, UNLV Black Fire Leadership Initiative
                  • Chief Executive in Residence, UNLV International Gaming Institute

                  Formally:

                  • Mayor of Las Vegas (1991 – 1999)
                  • Executive Vice President - Government Relations & Corp. Responsibility, Caesars Entertainment

                  About Jan:

                  Jan Jones Blackhurst is a long-time political and business leader who spent most of the 1990s as the first woman mayor of Las Vegas – one of the most popular mayors in the city’s history. She then joined Caesars Entertainment, where she and her teams developed the industry’s first Responsible Gaming practices, advancing environmental stewardship and advocating for important social issues. Jan speaks extensively at many universities and helped establish the International Gaming Institution Center of Excellence at the University of Nevada Las Vegas. After leading Corporate Social Responsibility and Public Policy at Caesars for two decades, she joined the Company’s Board of Directors in 2019 where she chairs the Corporate Social Responsibility Committee. She also became Chief Executive in Residence at the UNLV International Gaming Institute, where she was a popular faculty member and key player in the “Expanding the Leaderverse” initiative. She became Executive Director, UNLV Black Fire Leadership Initiative January 2021.

                  Committed to education, Jan serves as Chairwoman for the Public Education Foundation; she has earned numerous awards and accolades while serving on several boards, including the Las Vegas Stadium Authority and the Nevada Resort Association. In 2014, she was one of the first women to be inducted into the American Gaming Association (AGA) Gaming Hall of Fame.

                  Jones Blackhurst holds a bachelor's degree in English from Stanford University.